Andy Frisella Talks 75Hard, Discipline, and Creating a Culture
Blog Post HERE!
Matt Kresko
Hey guys, welcome to the Brofessional development podcast. Today is Tuesday four 20, and we’re not blazing it up, but today is episode 34 and we’ve got on an incredibly special guest. Uh, and honestly you really need no introduction because we probably referenced his content at least once every other episode,
Andy Frisella.
Andy Frisella
Thanks for having me guys. Yeah. Excited to be here,
Matt Kresko
man. Yeah, for sure. And we are in his incredibly tiny facility located here in Fenton, which is actually 180,000 square feet. 180,000 square feet. And it’s fucking huge. Can you walk through, so you’ve got a gym, you’ve got a full basketball court DJ over here was saying that you guys are about to build out like a 24 hour kitchen.
You guys, I mean,
Andy Frisella
yeah, it’s a campus. I mean, it’s, it’s full service. People are here all the time. Yeah. We’re building a second building right here across the drive and that’s actually what I was working on right before I came up here. So what’s that going to be? Uh, that’ll be all distribution. So every it’ll be all warehouse.
And uh, and then this building will be built out to be completely offices. So the whole building will be office right now. It’s about half and half. And then, um, When we move, this will be built out to office. Um, and then that building will be distribution. Yeah. Lotta,
Matt Kresko
lotta changes. Every time we listened to it’s like you guys build out something, then you got to tear something down and rebuild it and getting even bigger.
Andy Frisella
Yeah.
We’re growing pretty fast. I mean, we’ve we last year, um, we added close to 200 employees, uh, during the COVID lockdowns. So I mean, things are going really, really well. It’s just a matter of scaling at the proper rate. You know, you don’t want to get out over your skis.
Matt Kresko
Yeah, that’s incredible. So again, we appreciate you coming on.
Um, so again, like we were talking about, um, even though you probably know all about our podcast and you must know all the episodes, everything, just so you know, we’re, uh,
Andy Frisella
I got my notes right here,
Matt Kresko
so, so you know what I’m going to say, what our mantra is and all that, right? So our mantra is if you’re not growing, you’re dying.
Um, we are huge into professional development and growing ourselves, a lot of our listeners are actually people that are just starting their self-development journey. So I think the first question we would have is. How did you get started on your professional development journey? And is there any books or podcasts or audio tapes that you would point
to for sure.
Andy Frisella
Um, dude, my mom gave me a Tony Robbins CD set when I was like 16 or 17 years old. And up until that point, the only personal development I ever had was just, you know, my dad telling me shit, you know what I mean? So, um, that was how I got started. I started listening to him, uh, you know, back in the day there were Zig Ziglar and there were some other guys, but, uh, Tony Robbins was definitely the guy I think has impacted, impacted me the most.
Uh, and, and I think he’s probably impacted the most humans of any person alive in a positive way. Um, I know none of this would exist if I hadn’t stumbled onto that content. I certainly wouldn’t be who I am like in terms of personal development. So it was, it was a set of Tony Robbins CDs, and I started reading books.
Um, and then I got to where I was literally literally consuming everything I could find on anything that had to do with getting better in any aspect. And you know, a lot of people always ask her like, what books should I read? Motherfucking should read all of them. Yeah. Like you, ain’t going to get it from one book.
What, I mean, you gotta be a student of the game.
Matt Kresko
Yeah. It’s funny. And you say you, uh, you, when you started, uh, it just kinda triggered something and you devoured it. We all talk about how like in college. Well, at least I know personally for myself, I was a shit student too, but when I got out of college and I started reading a book that I could directly apply to my career, I was like, Oh, like, I can see that this is going to actually do something.
And then we all, and same with everybody here. We all just kind of caught the edge. And now we’re just obsessed with it. Yeah.
Andy Frisella
It’s interesting how traditional schooling will make you feel stupid. You know what I’m saying? Like so many people out there have ruined their lives because some fucking teacher has told them that they’re not good or they’re not good enough, or they’re not smart enough.
You know what I mean? Because you failed their curriculum or maybe you weren’t interested. I know for me, I didn’t have an interest. Like I’ve always been, even since I was a little kid, like I look for practical information. If it, if it’s not going to help me, I’m not going to fucking learn it. And that’s how I’ve always been.
And so, you know, sitting there and in high school, and I was fortunate enough to go to Vianney which is a great school that I’m proud that I went to, but still there was all kinds of shit that they were teaching me that I was just like, dude, I’m never going to use, this is not my path. It’s not what I’m about.
And you know, I would do, I, would you poor in those classes? And then, you know, I went to my guidance counselor at the time and he’s like, you know, what do you want to do with life? And I tell him, and he’s like, well, that ain’t you ain’t doing that. Cause you’re not smart. And it’s like, well fuck you. You know?
And so we have a major problem here in America, um, with, with the standards that, that people are holding our kids to, um, Being smart and intelligent and successful has nothing to do with the grade you get in school.
Brad Loyet
Yeah, we actually, we actually did a whole entire podcast on that, talking about self-education versus formal education.
And I, I personally, you know, maybe this has already going down the wrong path to interview here with, but, um, what do you think about these schools that are, are really pushing a lot of liberal views
on kids right now?
Andy Frisella
I think it’s bullshit and I don’t, I don’t care if you don’t like it. You know, we grew up in a situation where, where I was taught to do the pledge of allegiance.
Um, we were taught that, you know, everybody’s equal and we were taught that we all have equal opportunity. They’re not teaching these kids that anymore. You know, if you’re a black child, if you’re a black kid, now they’re telling you because of the critical race theory curriculum. They’re telling people, um, well, because you’re black, you never have a chance ever at succeeding in life.
And I can’t think of a fucking shittier way to handicap a kid, no matter what race or where they come from by an adult who they’re supposed to trust telling them that you will never win because this country is inherently fucked up. And that’s not the truth. It’s not what Martin Luther King taught. And Martin Luther King is an American hero that we worship every year with a fucking fucking holiday.
Okay. So we can’t have both lines of thought. They don’t align. You can’t, you can’t think, Oh, um, everybody has to be defined by their, the, the identity politics and their race and their, and their gender and their, this, and their that, and their income and all these things. And then, and then come over here to Martin Luther King and say, all men are equal.
And now we should worry about the content of character. There’s a huge, um, You know, misalignment there with those values and it’s, it’s, it’s, it’s, it’s disturbing. And you know, this all started 20, 30 years ago, 25 years ago with, with participation trophies and, um, you know, removing the pledge and, and dude it’s, to me, it’s disgusting.
I think it’s wrong. I think it handicaps people. I don’t think it’s true. Um, and there’s plenty of examples out there in real life. That’s not true. There’s plenty of people that have come from every single fucking background. There is every single economic background, every single situation that have gone out and made great things happen for themselves.
Period.
Brad Loyet
I totally agree. And what do you think about the fact of these people? You know, they’re told, you know, you don’t have a fucking chance in life, but there is that 1% of that group that says, no, fuck you. Like, I’m going to go do what it needs to do to, to be
successful.
Andy Frisella
That’s why I say what I say, you know, I get a lot of backlash because it’s not the popular thing to say right now, but the truth of the matter is.
If one person, if one kid, hears what I say about that and thinks, yeah, fuck these people and goes out and does it, then I’ll take all the heat for that. I don’t give a shit, like I’m tired of this bullshit. And I think most people are. And, and, and the truth of it is most people are so fucking scared to speak up that they, they perpetuate this, right?
Like, look at the look at what’s happening, you know? Oh, well, you know, let’s just be quiet and we’ll let them do their thing and I’ll do my thing. Yeah. That works. You’re going to be okay. But that’s not your obligation to the rest of the country. You know, we have to start speaking up against what’s fucking wrong, or those people who represent what’s wrong and fucking take everything from everybody.
Brad Loyet
And I think you’re already starting to see that in Canada. I mean, just, I mean, what do you think about that
situation?
Andy Frisella
I think they’re fucked and I think they’re getting what they deserve. You’ve keep voting for this shit. This is what the fuck happens. So you guys can figure it out on your fucking own.
Matt Kresko
Uh, so going
Andy Frisella
what? I love it, it’s the fucking truth. I saw a video last night of these, you know, I was in Canada last year and I was, we were with my driver and he’s like, Oh yeah, man, you know, it’s super liberal up here. It’s so this it’s so that, you know, we don’t really care about guns. We can’t have guns and everybody just kinda does.
And I’m like, and I’m thinking about this motherfucker right now. Like, I’m like, I wonder if he’s still gonna, still thinks all that shit. You know what I’m saying? Like, dude, you guys did this to yourself by being uninformed, not standing for yourselves, letting the squeaky wheels get their way. And now you’re surprised.
You’re surprised that this, this, this tyranny is just being, uh, the, the vice of tyranny is being wound tighter and tighter and tighter and tighter. And you know what? I don’t know what they’re going to do because they don’t have any, they don’t have any recourse.
Brad Loyet
Yeah
Andy Frisella
. So what are they going to do? They’re going to have to rely on another country.
If there is another country that will even cause dude, we’re in. That’s what I’m saying. Yeah. So, you know, it sucks. I, if I was you guys, I w you know, this is why I say the shit I say, because this is what’ll happen here. If we keep fucking letting everybody pout and cry and scream their way to, you know, whenever they want, because that’s what we’re seeing.
Dude, what we’re seeing here is the generation of participation, trophies, throwing a fucking temper tantrum to get their way on a world scale. And like, dude, you all out there who are listening to this shit and you guys, you know, Oh, well, it’s okay. I’m not going to, I don’t want to rock the boat. Well, they’re gonna rock your motherfucking boat.
So you better get ready to stand the fuck up.
Matt Kresko
Yeah. And I had gone back to it. You say like the squeaky wheel gets the grease kind of, and that’s the mentality, right? It’s like, um, you look at it as like, you can either sit there and bitch, bitch, bitch, until you get something, uh, or you can go out and you can work for it.
And even if you have been wronged or someone has fucked you over, or you didn’t come up with something where you can make something out of yourself, um, which everybody obviously can, it’s just, it’s a mentality. Right. So I think you even have a quote that you say, make your scars, your strengths. Yeah. And I was listening to a pod that you were on.
And you said that getting stabbed in the face, turn out to be one of the greatest things that ever happened to you. So can you explain how 150 stitches and almost bleeding the fuck out was one of the greatest things
Andy Frisella
I’ve ever had? Yeah, man, it taught me a whole lot about myself. You know, the thing is, is, you know, the whole key to life dude is alchemy.
There’s a book called the Alchemist. Okay. You have to be able to take your hardships and turn them into fucking foundations that you can build upon. And when someone stabs you in the fucking face, like they did me and you have these scars on your face and your fucking faces to form, and you have nerve damage, you can’t smile shit like that.
You can’t hide it from the world. It kind of forces you to, to deal with it, right? Like we can hide certain things like internal pains. We can hide injustices. We can hide our internal feelings, but when your face is swollen up the size of a fucking grapefruit, um, it’s kind of hard to hide it. You know what I’m saying?
So it forced me to figure it out. And so, um, You know, at first I, I reacted like any normal human were react to a tragedy. You know, I went through a long grieving process of, of super dark depression and suicidal thoughts, just terrible, terrible, terrible time in my life for, for about, uh, two years. You know, my face was swollen up this big for over a year dude.
Um, so you know, it, it taught, it taught me a lot. And, and what happened was really what happened, the best thing that happened. There was a single moment interaction that really changed my whole life. Um, I was walking through price cutter, grocery store, um, And I was pushing my cart. And, you know, dude, when your face is when your face is deformed or you have a deformity of any kind, you know, people do one of two things and if you’re healthy and you don’t have any, uh, disabilities and you look normal, you’re not going to understand this, but you might because you might find yourself guilty of it.
But what happens is people do want to two things, bro. They either look at the ground and they won’t make eye contact with you. And they won’t look at you at all. They act like you’re not there. Even when they’re checking you out of the grocery store, they look down, they do everything they can and not look at you.
Um, because you’re weird looking and they don’t want to feel awkward. It’s not that they’re being mean. It’s like they don’t, you know what I’m saying? They don’t know what to do. I feel like it’s rude. Yeah. Right, exactly. Like they’re staring. And um, I w I w the other thing they do is they look right at you and they say, bro, what the fuck happened to your face?
And a lot of people did that. Right. And, and I, and I actually prefer that. Um, but it wears on you dude. And. At the height or the depth of when I was feeling all that dark stuff. Um, I was at a price cutter grocery store, and I was pushing the grocery cart down the aisle. And I came to the end of the aisle and I hit another woman’s cart.
Well, I didn’t know it was a woman. I couldn’t tell because she had no face. Okay. I looked, I hit the car. I looked at her and her face had been completely burned off to where there was like nostril holes, but no face. And, um, she was wearing like a little, like, like a, one of those bucket hats. And she looked, I hit her car.
I looked at her, I kinda like got startled. Cause I was like, I didn’t expect to see her just like a lot of people probably didn’t expect to see my shit. Right. And she goes, dude, what happened to your fucking face? And, and, and dude, honestly, like instantly she knew. And I knew, and we connected like instantly dude.
And, and we had this like maybe 10, 15 minute conversation. And she had been in a plane crash and, uh, and she lost her family in that plane, a small plane crash and had lost her whole family in that plane crash lost her leg was burned, literally 90% of her body. And, uh, just having the conversation with her and made me feel like such a fucking weak bitch, because I’m sitting here feeling so sorry for myself.
Cause I got a couple fucking scrapes on my face and here this woman lost fucking everything. You know what I’m saying? And she’s smiling and having a good time and giving me words of encouragement. And I walked out of that grocery store changed dude. And, and it still took me a while to figure out what was good about this.
Um, but I found it right away and I can tell you what it was. Uh, there’s been all kinds of things that are good, but this is the main thing that was good from that. Um, dude, people remember me. Okay. So Chris and I were trying to build supplement superstores. We only have one store. We have any money, you know, we weren’t, we weren’t a big deal.
No one gave a fuck. And so we would go to these trade shows. And we would talk to people and, you know, then we would call them on Monday or Tuesday or the next week they wouldn’t remember us, but after I got stabbed, they always remember, cause I would call them up and I’d be like, Hey guys, it’s Andy from supplement superstores, blah, blah, blah, blah, blah.
And they’d be like, Aw, man. You know, we met a lot. I said, dude, do you remember me? I had the fucking scars on my face and they’re like, Oh yeah bro. And like, dude. So I started using it to my advantage as a, as, as something to build upon because I recognize that it made me, it made me memorable. And honestly, bro, that memory, that ability to be remembered has been one of the best things that’s ever happened to me because you know, I’ve built a, uh, a huge speaking career off of it.
I built a huge social media following one of the biggest podcasts in the world. Some of the best companies that exist in the planet all off of just people remembered who I was. So when I say it was the best thing. I’m
being literal. You know what I mean? I wouldn’t be sitting here had it not happened.
Matt Kresko
Right.
Bobby Drummond
You sold
your authentic self. That’s a huge thing that people miss
Andy Frisella
anyone. Yeah.
Matt Kresko
Uh, so I think, um, I know one of the topics just to shift gears for a second, we wanted to talk about with 75 hard. And I think Bobby, I mean, we got all got a couple of questions on that, but Bobby has specifically, cause I think it affected him probably the most out of this group.
Bobby Drummond
Uh, Andy, back in June of last year, I actually hit a rock bottom and I stopped drinking, uh, when completely sober, had two just dark times. Right. Hit it. And, uh, I’d actually looked into doing 75 hard in March and I decided not to because I looked at the rules and I was like, there’s no way I can stop fucking drink it.
I love my booze too much. And uh, in June. Stop drinking. And I started listening to a lot of podcasts and then I was like, Oh, I can finally do 75 hard cause I’m not drinking anymore. And I started doing that. I hired a nutrition coach and that was something that completely changed my life. So before I ask my question, thank you so much.
Um, and I lost 60 pounds from that time. So huge. Huge for me changed my life forever. And so you get these stories all the time.
Andy Frisella
Yeah. They don’t get old. I mean, this is what the fuck I do. I’m not saying like, dude, I, I do what I, a lot of people got me fucked up, you know, that’s the truth I do. I don’t have to do shit.
That’s the truth of the situation. The reason I get up every day and come here and do this and put my time in and continue to do so past the point of having to do so is because of things like that. Like in man, it fucking matters. I know it matters because of what it did for me. So I mean, bro. Fuck. Yeah.
Bobby Drummond
Thanks
bro. Appreciate it. Do you have one story of like, obviously you have so many people out there that have one, is there any of them that stand out more than another one? Obviously you never get sick of it, but is there one recently or one that stands out overall? That’s just like this one. Just, I blew my mind and I’m so happy that they
found 75.
Andy Frisella
No, no, because, um, I’m very, I understand what the program does psychologically pretty well. Um, so I’m not surprised when people tell me what they, they got off of it. Right, right. Um, but the, my. Out of all the things, there’s not one story, but there is one theme that continues to make me feel like I’m making a difference.
Right. And it has to do with, with really what I took from the program. Um, you know, for years and years and years, I struggled with my weight. I’m, I’m genetically a fat person. Uh, and I have terrible habits, bro. I like to party. I like to eat, you know, I’m from St. Louis, just like all you guys will listening probally are
you know, dude, we got great food here. We got we’re drinking town. Yeah. It’s fun. So I never had control over those things. Right. Like if this was, uh, uh, you know, a beer or fucking toaster ravioli’s or whatever, like bro, I’m eating, you know what I’m saying? And it wasn’t, it wasn’t me making the decision. It was this, this making the decision for me.
So I was totally out of control and. What, what it taught me was how to have control over the external factors in my life that I can control, you know? And there’s parts of the program, as you know, that are meant for you to learn how to deal with circumstances that are not ideal, which is like why you have to do cardio when it’s snowing out like I did earlier.
Right. Um, so the main thing that I love about the 75 hard program, and we do, we’ve had so many people, like you lost 60 pounds, I’ve do, we’ve had 10,000 people lose weight. Right. Uh, at that, at that level, I mean, it’s awesome, but that’s not what it is. Right. What I’m proud of is the ability for these people to start believing in themselves enough to control these types of external factors where like, dude, I don’t, I didn’t.
I now I choose when I indulge, right. A hundred percent. Like I choose if I want to have a beer, I choose if I want to cheat on my diet, I choose if I want to go out to eat or whatever. And if I don’t, it doesn’t eat me up. It’s an easy decision. Yes or no. And having that power and that discipline in your life is so powerful in every single area.
And, and when I hear that from people, when it’s like, bro, you don’t understand. I’m like, no, I do understand, like now you’re able to choose here and you’re able to make decisions in your relationship and your business in your career. Um, you know, in your diet and your fitness, you’re able to make those decisions clearly and confidently.
And what that does is that builds someone’s self-esteem it builds their grit. It builds their fortitude. It builds what, all the qualities that make up their mental toughness. And guys, I’m telling you right now, That’s the super power man. Like you can go out and buy every course and you can try to get coached by every good coach.
And there’s a lot of out there and you can do all these things, but until you cultivate the strength, that is the discipline and the mental toughness on your own, none of that shit that you learn will ever work because you won’t be able to adhere to it. And that’s what I get. That’s what, that’s what gives me the most pride when people say, dude, I like, when they tell me this, I get that they did the program and they got what they should have got out of it.
You know what I mean?
Matt Kresko
Yeah. And it’s, and um, and the programs, I can’t talk from experience because I haven’t done it, but the program seems like the ultimate test for discipline. Yeah. And you’ve got a pretty interesting take and you’ve touched on it there for a second on, um, the correlation between your level of discipline and your level of happiness.
Can you talk to that
for a second?
Andy Frisella
Yeah, for sure. Man. There’s three key components that, that, that, so, so, so I believe, um, That people look at happiness, all wrong. You know, they like you ask someone, are you happy? And what are they going to say? They always say the same fucking thing. You know, it’s pretty good, but things could be better.
And it’s like, bro, that’s not the fuck I asked you to dream. Fuck. You know, and that’s not an answer. So, so that never made sense to me. Cause I never met someone who was like, yeah, I’m fucking fucking, super happy, bro. Like I didn’t, I never met someone like that. So maybe having a Bobby
what’s this dude doing? Oh man.
Brad Loyet
That’s like the guys sliding in DJ’s DMS, man.
Andy Frisella
He gets a lot of those babies, but now it is that it’s that big, sexy vibe so dude, we, uh,
so yeah. So what was the question?
Matt Kresko
Uh, so it was the correlation between
Andy Frisella
yeah. There’s three components to happiness. What I discovered, man, and, and really dude happiness is on a day by day basis. Okay. You’re going to have good days. You’re going to have bad days. You’re going to have days where like, fuck, that was a great day.
And you’re gonna have days. You’re gonna be like, fuck, that sucked, but that’s not, that’s not happiness, man. Happiness comes from three components, one discipline. Okay, you’re doing, you’re keeping your obligations. You make to yourself. Now, I’m not saying, I’m not saying you have to go out and do all this crazy shit, run marathons.
And I’m not saying that, um, when I am saying those, you have to live to your standard. What you say needs to happen, you need to do okay. That’s the first thing, because if you don’t do that, you won’t believe in yourself. You won’t have confidence. Confidence is a huge, huge component of being happy.
Secondly, you got to have purpose. Okay. You’ve got to have a mission. What’s your mission. You know, a lot of people don’t, don’t believe in that they don’t understand, you know? Well, my mission is to provide for my family. No, it’s gotta be more than that. It’s gotta be something you’re contributing to. It’s gotta be something bigger than you and bigger than your paycheck.
Okay. What’s your mission. My mission is to change motherfuckers lives for real. And I do that very well. So that, that contributes to my happiness. So I have discipline. I have purpose. Now the third thing is gratitude. So you have to have gratitude, bro. Because gratitude saves. All right. If you’re for those of you down, you know, you said you were in a dark spot, you can, you, if you’re listening right now and you’re in a dark, deep fucking hole and you’re like, nobody gets me, nobody.
There’s nobody that do me a favor. Stop for one second. And think about all the shit that is actually good in your life. And if you can’t think of those things, think of how much worse it could fucking be. It could be way worse, way, way worse. And most of us would be a little bitches. When we, when we start talking about, you know, how bad things really are, they really aren’t that bad.
It’s a product of our own lack of discipline. Okay. So these things are related. So when you have discipline and then you have purpose, and then you have the ability to practice gratitude on a daily basis, bro, you’re going to feel good. You’re gonna feel good. And, and that, that creates a feeling of happiness.
And that’s it, man. You know, uh, I think a lot of people look at it the wrong way. They see it as like on a life scale. I look at happiness, just like I look at everything else. Like it’s today? What, what is happy today? Well, today I’ve got to do my shit, which is discipline. I got to contribute to my, to my mission, which is purpose.
And I got to take some time to appreciate the good shit around me. If I do those three things, when I go to bed and I be fucking happy. Yeah. Yeah.
Matt Kresko
Talk, uh, talking about purpose. There’s a, an, a couple of podcasts. I think it was the breakthrough walls podcast. Um, you had talked about, and I know you talked about it on Ben Newman’s podcast, who we’re having on in a couple of weeks.
Andy Frisella
He’s a stud
Matt Kresko
he’s the man. Yeah, for sure. So you had talked about how you went back to the one supplement Superstore with Chris and you were just like, I don’t think, cause you were, you were thinking about other career paths and then you went back to him and you were like, Hey, we might not be this successful business guys.
Yeah. But it’s pretty fucking cool that we have, I had a guy come in here, say he lost all this weight and your, your mindset. You said that day kind of shifted
Andy Frisella
. Yes, sir.
Matt Kresko
From. Uh, profit to people in
purpose.
Andy Frisella
It shifted, it shifted from withdrawals to the deposits okay. So when you make deposits, you’re going to get withdrawals.
And I’m talking about, I am talking about money. Okay. But I’m talking, I’m not talking about making deposits of money. I’m talking about making deposits into other people. All right. So what, what happened in that scenario was we were 10 years in, um, we weren’t making any money, the most money that I had ever made in, in a month at supplement superstores, 10 years in was $700 in a month.
So think about that. My first three years, I didn’t get paid. My next seven years, I made $695 a month for seven years, fucking straight. I worked other jobs. Chris worked other jobs. That’s how we kept the shit going. Okay, 10 years in, you know, everybody’s telling us, you know, Hey, when you’re going to get a real fucking job, blah, blah, blah.
You know, it’s not happening yet. It’s not happening for us. And we can’t figure out why. And so we started looking at all these other career paths and like I went on, we went to Sears carpet, cleaning franchise, like, dude, there was all kinds of shit that we, we were almost did and we almost closed the store and uh, all the stores at that time.
And, um, I came to the realization, like I just kinda like, Oh, it was almost through like, like I gave up like, um, you know, like, like almost like, well, fuck dude, we’re not, we’re going to be these guys that we want to be, you know, so what are we going to do? And we had to have a real talk. And the talk that we had was basically what you said it was, well, man, we don’t make any money at this, but.
There, there is nowhere else that I think we could get the satisfaction that we get off of seeing someone come in, helping them spending an hour with them or two hours, whatever it takes. Um, and then six months later, they’re a completely different human. They’ve lost a hundred pounds. You know, their life is way better.
They come in, they’re crying, they’re giving you a hug. Like where the fuck do you get that? Right. So, so I told him, I’m like, dude, I think, you know, even if we don’t make money, we should just focus on, on replicating that result as much as possible because it feels good and it’s the right thing to do. And we switched right there and we started making deposits into our customers and, uh, instead of withdrawals and what I mean by that is, you know, The first 10 years, you know, w we always had our, our mind and our eye and on, on the profit, right?
How much are we making? We’re not, Oh, we’re not making anything. Well, the reason we were making anything is because we weren’t really trying to help and serve our customers. And once we started to truly help and serve our customers, that’s when things change and, and the next five years, um, you know, some of you guys listening to might remember, but that was like the worst economy ever in 2008, to where you, uh,
Matt Kresko
retail is going to shit
Andy Frisella
, fuck you guys get hammered.
And we grew a hundred percent every year for five years straight. So that was like a huge moment for us. And for those of you guys who are out there in business in any regard, um, pay attention to that because I’m telling you right now, I’ve I coached literally thousands of entrepreneurs and the ones that understand what I just said and put it into practice when, and the ones that don’t keep spinning their wheels.
It’s a huge thing.
Matt Kresko
So how
like, like how was it, was there. I guess because we’re, we’re all business owners in our own sense right now. And I want to have this like purpose and like passion and why behind it, which I do. Cause I, you know, I’m in recruiting, so I help small businesses grow and I help people find better jobs.
Right. Uh, but I still, at the end of the day, I’m like looking at the scorecard of like how much money I’m making. And I still feel like I’m more focused on that. So this is kind of a selfish question, but like how would you suggest to anybody to shift that mindset from dollar bills to truly having a purpose of helping?
Andy Frisella
I would forget about your, I would not look at your bank. Yeah. I would forget about your bank. And I would start, I would take out a piece of paper and I would make a list of all the things that you could possibly do to ensure your customer success. Meaning the people that you recruit, how can you, how can you not only recruit brighter?
How can you follow up when you place them? How do you maintain a relationship with them? How do you make sure they’re getting what their needs, like, take it so far above and beyond what their expectations are that every time the conversation comes up of who should be recruiting or who’s the best for whatever it is, you do, all of you guys that your name comes up, you know, it’s about owning that conversation.
You know? So my goal is when the conversation of losing weight or getting a shape or creating a, you know, personal development growth or this or that. When that conversation comes up. If my, my name’s not in it, I fucking failed. Right. And that’s how I look at it. Yeah.
Brad Loyet
Be the go-to. Fuck. That’s it. Every time.
Yeah.
Matt Kresko
Fuck. Yeah,
Brad Loyet
go ahead. So obviously you’ve came from there. You have this amazing facility you’re worth tons of money. Um, what’s the legacy that you want to leave behind because you know, a guy like Elon Musk, like that motherfucker wants to go to Mars. Gary Vee wants to buy the jets. What’s what’s Andy Frisella’s
Andy Frisella
I don’t have a legacy in mind like that. Like my, my legacy, I was actually just talking about this one of my friends last night. I’m not, I don’t look at it like that. Like I literally look at it on a day by day basis and whatever it ends up being is what is going to end up being, you know, um, My like a material goal for me is like, I’d like to own the fucking Cardinals one day.
Brad Loyet
So there we go.
Andy Frisella
Yeah. So, I mean, that’s something I would like to do and if I did, it would be fucking awesome. We have a great time. Every game I promise you. Yeah. Yeah. Do you say,
Matt Kresko
or you say we, as in just likea us five
Andy Frisella
I’m talking about, I’m talking to listen, we need to get that to everybody, get your, get your protest signs up and let’s go like, but dude, I promise you if I own the Cardinals, it’s going to be fucking fun.
That’s my promise. All right. But that’s, that’s, you know, that was something I liked to do. Um, but I mean, my life’s not going to be a failure. I’ve never happens to say
Bobby Drummond
Rodman Manfred’s job, man. You can make baseball fun again.
Andy Frisella
That’s dude I’ll make everything fun. So like the thing, you know, I think it, dude, look, man, I have people that work here that started at minimum wage that now make mid six figures, seven figures, even, um, that own their own companies.
That’s dude, that’s doing it to me. You know what I’m saying? Like taking people who are, are raw clay and fucking helping them develop skills and, and you know, it’s not always fun, dude. You know what I’m saying? Like I got to hurt some feelings a lot of times, but the people that take it and the people that grow end up winning and do that feels good
Bobby Drummond
as we talk a lot about changing someone’s family tree, thinking about like just a trickle down effect, being able to change someone’s
life for literally forever.
Andy Frisella
And bro, I’m, I’m never going to I’m like, I don’t look at it like, Oh, well, you know, like, dude, it’s not about me. It’s about, it’s about what I’m the deposits I’m making, you know what I’m saying? And like, whatever the legacy ends up being, you know, ended up being, you know, um, But I’m not overly. I don’t overly think about it,
Brad Loyet
but the goal
is Cardinals.
Andy Frisella
For sure
Brad Loyet
. Season tickets.
Andy Frisella
I got you.
Brad Loyet
So
obviously you’re used to winning. Okay. So I used to drive race cars all over the country. You go to New Zealand and every time I’d win a race, I’d say, fuck, dude, winning is better than sex.
Andy Frisella
It’s better than anything.
Brad Loyet
And I had that in my notes. And what was it wrote down is like, it’s because sex is always there, but winning is not.
Matt Kresko
You got to work to win,
Brad Loyet
to win, but you can always
find
sex
Andy Frisella
find win at sex
too, bro.
Brad Loyet
I’ll do believe me.
Every time I give her a high five.
Andy Frisella
Let’s cut. Let’s cut. Let’s cut the crack. I didn’t get my boy lesson here.
Matt Kresko
There’s definitely a scorecard. And
Andy Frisella
we high five. Every note, what you say? I feel what you’re saying, bro, because like I do feel like winning it.
You know, and there’s a, there’s a, there’s, there’s a nuance to that too, because, uh, if you’re a super high achiever, like I fucking expect to win. Like, like people, like, people are always like, DJ, hears
this cause he’s with me every day. But people are like, man, you know, did you ever expect this to be your yeah.
Mother fucker? I’m like, yes, I expect I expect to win. And it’s not a hope. It’s not, it’s not, uh, it’s not a, you know, it’s just not a hope it’s I expected. And I think that that’s a good thing for anybody to do that wants to become successful. Uh, now in the beginning, when you first start expecting to win, guess what’s going to happen
Brad Loyet
, get your dick stomped
that’s right.
Andy Frisella
You’re gonna fucking lose. But, but what happens is you learn the lessons and you put those tools in your tool belt and you use those tools the next time. And eventually you do start winning and it just comes with investing time and having experience and. Putting the right things in your body and in your mind.
And eventually you develop a little rhythm and, and you get confidence. And then what happens is, you know, you do actually win most of the time now, do I win all the time? Fuck. No, I don’t. I lose a lot still, but you know, um, they’re a little loop there. They’re little, little ones. Yeah. They’re micro losses, you know, and that’s, you’re supposed to, and I’m happy to lose when I lose like that, because I know it taught me something.
Yeah. You know what I’m saying? Oh, I think learning how to value the loss is such a big thing for people because it’s so demoralizing for people that aren’t used to losing. I think that’s, I think being, being a good loser. Is actually a great skill to have.
Brad Loyet
Yeah. I mean, I just read Jason Selks book. Who’s also from St.
Louis here and he talks about that, you know, some of the highest achieving baseball players that he worked with, they would, they would get a loss and they, they didn’t know how to appreciate it. And they didn’t know how to grow from it. They just thought that this was their new person. So it’s like, what do you say for those people that take losing as like normal?
Like, cause a lot of times I feel like society paints average as like the standard
Andy Frisella
every well, I mean, average there’s statistics, statistics that prove what average is, right? Like you can’t argue with it. So, you know, if you fall in those statistics, you’re fucking average. That’s just the way it works. Um, but that doesn’t mean you have to stay there and, and I agree, you know, a lot of people do take it so personal.
That they, they, it becomes their identity. Right? I think that’s what you’re asking the
Brad Loyet
They indentify as a loser as a
Andy Frisella
Yeah, bro. And that’s not true either, man. Like I was called a fucking loser by fucking everybody dude. And still, sometimes people still call me that, you know, and I’m like, all right, bro. Like what are you looking at?
But like, it, it, you know, it, I put a lot of work into a lot of different things and you know, um, they work. So I, you know, I, I think anybody out there who feels like that, like you feel like, fuck dude, I was born to lose dude, listen, you’re just surrounded by the wrong motherfuckers. And you have to put in the work.
There’s only two things that could be the truth about someone who is consistently losing one. Um, they don’t know the right plan to follow. And they’ve been following the wrong plan or two they’re on the right plan. And they just haven’t been doing it long enough. That’s the only two options. If you’re not where you want to be.
It’s one of those two reasons. It’s nothing else. And we can, we can beat the drum of privilege and, you know, uh, you had an easier path or you had this or that. Well, okay. All right. But there’s still a bunch of motherfuckers that have a harder time than you and a worst situation. They come from the new that at winning 10 times bigger than you right now.
So what’s your, what do you say to that? That’s what I say, you know? So, um, it’s what we want to make it, but anybody who thinks they’re a loser dude, you know, I think you’ve just been surrounded by some shit bags. And you need to think about changing your family tree. Like Bobby said, you know, as far
Bobby Drummond
as those micro losses, cause it, Andy Frisella doesn’t have any big losses, but micro losses.
Andy Frisella
I do. I do. I have big losses, man, but like, I don’t, I don’t. I don’t know, I don’t, I don’t cower from him. You know what I’m
Bobby Drummond
saying? What was your most recent one? And how did you bounce back from it?
Andy Frisella
I can’t think of any off the top of my head no big losses. Well, I don’t look at it like that. I don’t look at it like that’s right.
I look at it as like, I don’t ever walk. I don’t ever walk out of here being like, fuck dude, we lost today. Like, that’s not how I look at it. I look at it like, Oh man, I fucking touch that stove. It burned my hair a little bit. Like, all right, I’m not gonna do that again. You know? And that’s how I see it. So, you know, it’s just a perspective difference, you know?
And I, and I think anybody who’s having a hard time cause dude, the first five, 10 years, you’re business now. Now, now, if you’re just starting out now, you’re very fortunate to have the tools that you have. Like you’ve got all these great content tools, all the social platforms, podcasting, you’ve got the ability to connect with people all over the world.
Instantly. You’ve got these companies who will fulfill orders and do like, dude. They’re just got Google. Like I didn’t have fucking Google. I gotta to fucking go out and get beat in the head. You know what I mean?
Brad Loyet
Fucking yellow pages.
Andy Frisella
That’s right, dude. For real, I sold fucking yellow page ads, like for real dude.
So like, we have to understand that the label I’m a loser that comes from, from the ex the external dude, and we can’t control the external, you can’t control what the fuck your teachers think or where they come from or what their limits are. And I use teachers because I think young people who I think, you know, that was when I was told, like, dude, I wasn’t going to do shit.
Like it fucking stung. And I responded the right way, but not everybody does. Right. Like I responded with that with, Hey man, fuck you. All right. We’ll fucking see. And you know what, that’s the truth. I fucking told you. That’s that
Brad Loyet
Dave Portnoy thing, send them a bottle of champagne.
Andy Frisella
I love, yeah. I love Portnoy for that.
Cause it’s fucking same way, I think. Yeah. I mean,
Matt Kresko
Dan, you’ve got the exact same mentality. Like you were talking about that a little bit. Yeah. I mean,
Dan Greiner
you know, you always tell the story about the counselor. He told him, Hey, cream of the crop, right? Yeah. Fuck you dude. So
Andy Frisella
you guys really do listen to my shit.
Yeah.
Dan Greiner
So, you know, that’s my thing is like, I’m trying to figure out my why to a degree. And it’s, it always comes back to like, I want to prove a bunch of motherfuckers wrong, but
Andy Frisella
nothing wrong with that.
Dan Greiner
You know? Cause it’s, it’s always been like, Hey, uh, you need to go get a job from even family. Like people you love, you know?
And then when things start getting better, then they throw shade on that. And you still get those people though that.
Andy Frisella
So I feel, I feel that’s called the dark side, right? Like you got, everybody’s got the dark side, the dark side is all the negativity. It’s all the negative shit. You believe about yourself or think about yourself and you have to be able to pull energy from that.
And then, you know, a lot of people pull destructive energy from it, right? Like they go on Facebook and make some passive aggressive posts or they start talking shit or they get mad or they get angry. When in reality, what you should do is absorb that negativity and then put it out into productive action.
You don’t to go do something. That’s going to move you towards where you want to go. And dude, that that’s like a super power bro cause every time someone throws shit at you, you’re able to take it and put it back out into the world as a productive action. How the fuck can you lose? You see what I’m
saying?
Dan Greiner
Right? Yeah. I figure it’s like a hold my
beer.
Andy Frisella
Yeah, exactly. And dude, there’s nothing wrong with that, but I will tell you there’s, there’s a caveat to that. So. So up until a certain point that works very well, but you’re going to get to a certain point where you’re doing well. Right? You’re a little comfortable, you’re making money.
You’ve kind of showed everybody what the fuck was up. Right. You’ve proven your point. And then you’re going to have to figure something out because like, dude, when you’ve showed all the motherfuckers, then what, so it can’t be your only motivation. And so that’s why, what I was talking about with the purpose, um, that’s such a huge deal.
We got to have a mission outside and the biggest companies I know in the big, most successful entrepreneurs, I know they are not driven by the dark side. They are driven by their mission. So while I think the dark side is a great place to start, eventually you need to transition that into the mission.
Does that make sense?
Dan Greiner
Yeah, for sure
Andy Frisella
. Otherwise you’re gonna run out of, or you’re gonna run out of energy because what happened is. You know, cause what happens is you get to a point where you’ve kind of showed everybody and then they still say shit and you’re like, damn, okay, bro. Fuck. Yeah.
Brad Loyet
That’s no energy.
Yeah.
Andy Frisella
Like I don’t I’m good. Like it’s so obvious. It’s so obvious. You’re full of shit that it like makes you laugh. Right. So when, when that starts happening, then you have to you’re you know? So, so I, yeah, I used to be like, Oh yeah dude, dark side. That’s the way it’s at blah, blah, blah. But the truth is since I’ve put out that content, which was probably five, four or five years ago, um, I’ve learned that as well, you know, I’ve learned and I’ve had good, I’ve had good people in my life.
Like I have Ed Mylett a, one of my best friends. Who’s a very successful man. I have a number of, you know, household names, successful entrepreneurs that I can talk to that are much further down the road than me. And so they’ve helped me identify that in myself. And dude, it’s just, it’s it’s made me have, uh, you know, more inner peace.
I’m happier. I’m not as angry. Um, I’m not as mean. And you know, I’m actually making, doing much better in business because I’m focusing on the mission instead of just like proving people wrong, but that proving people wrong. Shouldn’t get you a real fucking far. It’s just not going to take you all the way.
Right. You know what I mean? Yeah
Brad Loyet
You talked about, about mentors. I think Ed Mylett I figured that’s probably gotta be like your number one guy at the moment.
Andy Frisella
Yeah. It’s it’s it, it works both ways. You know, we, we mentor each other because you gotta remember dude, like he is in a different he’s 10 years older than me.
So he, for him to connect with the youth it’s different, right? There’s new ways, new trends, new technology. So I help him with that. He helps me grow the fuck up and be a man. You know what I’m saying?
Brad Loyet
Now who was the
F who’s your first mentor though?
Andy Frisella
My dad
Brad Loyet
That really your dad. I find that super cool. Cause it’s the same way for me.
So
Andy Frisella
yeah, no, he’s still, my dad likes my dad’s 76 years old and um, still runs five, six miles a day. He did Camelback mountain on his 76th birthday. I mean, dude, he’s, he’s a fucking he’s stud and a lot of people say, you know, like, you’ll hear me. You’ll never hear me talk about luck, right? Like I don’t talk about luck because the first time someone talks about luck, everybody’s a see see fucking lucky.
There is luck. If you stay on the same line for 20 fucking years, you’re gonna get lucky a couple of times. But the reason most motherfuckers never had it is because they switched from thing to thing to thing every two years. So you never develop a situation where that can happen to you. But when I, when it comes to, you know, like your parents kind of get what the fuck you get, I hit the lottery with that.
You know what I’m saying? So I was able to, um, I was able to learn a ton, but you know, he, my dad never financially supported our companies, but it was super helpful to have someone who knew some things about business in my ear. Um, even though I didn’t listen most of the time, you know, like most of the time he would tell me shit and I wouldn’t do it.
And I learned the hard way. And that’s why it took me 10 fucking years to get it going. But, you know, he tried, but now I listened to everything. He says very carefully because it’s like every time I’ve not listened to my entire life, I got burned. So, you know, I got lucky there. That’s cool. Yeah.
Brad Loyet
I was wondering if he was, since he is around so much fee is one of your biggest, biggest motivators and clearly, clearly.
Andy Frisella
Yeah. Yeah man. And it’s it’s uh, you know, it’s, it’s, it’s cool. He’s got an office right down here. So walk by every day and say, what’s up. He tells me some story that’s full of shit and I fucking walk on
Dan Greiner
dad shit.
Matt Kresko
Yeah. Go. Uh, Andy, we speak a lot about circles in our podcasts and, uh, this is actually, I’ve only heard you say this once, but you talked about people have an undeserved loyalty to other people.
Yeah. And then do you remember talking about no man’s land? So. I was in like a little bit of a darker place, uh, and not darker place, just like super stressed felt like I wasn’t where I needed to be. Um, and just, it was just a downtime and I was listening to that podcast and it was just no man’s land is essentially, and you’ll explain this more, but you’re in one circle and you feel like you’re starting to shed that circle a little bit, but you’re not at the level of the circle that you want to be.
So you feel super lonely. You feel like, what the fuck am I doing? It’s a lot of second guessing yourself. So one, um, kind of two-part question. Can you explain that a little bit better to people and then to what was the most difficult? No man’s land experience that you’ve had in 20 plus years of entrepreneurship.
Andy Frisella
Okay. So no man’s land is basically, so you’ve, everybody’s heard that expression. It’s lonely at the top. Right. And, and I’m here to tell you that’s not true at all. Um, where it’s lonely is in the middle. Okay. So you have your, your, your friends, right. And like here in St. Louis, you know, we have a high school community, right?
Like, where’d you go to high school? You know, it’s the only place in the country it’s like that. Um, which is weird. Like I go other places and I say, well, where’d you go to school? Like, why the fuck you want no worries.
Yeah. This is St. Louis, but whatever. Yeah, exactly. Is it, you really go there? Yeah. All right. Cool. Yeah. My older brother went there. Good deal. Yep. Yeah. So, so, uh, you know, the thing is, is, uh, Is fuck. I forgot my train of thought.
Matt Kresko
What is no mans land
Andy Frisella
oh, no. Man’s land, right? So no man’s land, basically. Guys it’s like this.
Okay. You, you have your, your core group, maybe four or five people. And you start to decide that you want a different life, right? Like they have, um, their lives, you know, and you just want more, you want to become more successful. You want to build a business. You want to build a more finance, uh, more financially successful life.
Uh, maybe you want to get fit. This can apply for many different categories, but once you start to venture outside that peer group, which are your friends, um, they’re going to start criticizing you. And they’re going to start asking you questions as to why you’re doing what you’re doing and they’re going to do so in a way that makes you feel bad.
It’s going to make you feel guilty. They’re going to put the guilt trip on you, and this is just human nature. You can’t really take it personal. It’s just them not understanding why that life isn’t good enough for you anymore. Um, and there’s nothing wrong with that. Everybody wants a different level of life.
I don’t judge people for any way. They choose to live. All I do is offer what I’ve done and you can choose to do it or not do it. But what happens is when you step outside that peer group, you know, you’re, you’re instead of going out to the bars Thursday, Friday, Saturday, like we like to do here, uh, where we you’re staying home and you’re putting in personal development work and you’re working out and you’re, you’re eating healthy and you’re doing all these things that will align you up for success later.
And what happens is you sort of move outside of that peer group, but you’re not necessarily in the new peer group with people that are aligned with what you want. All right. And so what happens is you start to have some success. And you feel alone because there’s no one around you, your old friends, aren’t identifying, you’re not successful enough to identify with your new friends.
So you’re stuck in the middle kind of by yourself and that. Is very painful and it’s very frustrating. And that’s what most people think successes. Most people think success is that. And that’s why they say it’s lonely at the top. No motherfucker. You’re not at the top yet. You’re in the middle. In fact, you probably never be at the top.
So quit thinking it. So then what happens is you, you continue to move on your path and you start to meet new people who are aligned with your goals, and they’re not busting your balls for staying home and learning, uh, or working, you know, 18 hours a day for weeks and weeks and weeks and weeks on end, because that’s what they’re doing too.
And instead of them criticizing you, they’re now offering a hand say, Hey, here’s what I can help you with. Here’s what I can help you with, you know, and you start to develop these new friendships that are actually far more rewarding and more fun to be a part of because the commonalities in what your goals are.
So, but most people just never stick long enough to get to that point. And so my. My solution to that problem, which is that’s. What I do is solve problems, was to create aerte in with ed that, you know, we’re trying to minimize the time. People feel like they’re alone on their own. So we created a group that is built of successful entrepreneurs, or at least people who are on that path that people can connect with and not feel alone and have that network immediately, not five years down the road, because dude, most, um, people that quit entrepreneurship, what I find is they quit cause they fucking alone, you know, and they, and that they can’t handle it.
And so it’s really important that you guys try to spend time and connect with people who are aligned. With what you were trying to do and make your life so much better.
Matt Kresko
Yep. Awesome. I appreciate that.
Brad Loyet
That’s why we’re here.
Andy Frisella
Yeah, we’ll do that. That’s the thing, man. It’s it’s really like, dude, everybody’s had that girlfriend or boyfriend, right.
Or I’m just gonna go on that. You know, who, who, who didn’t really appreciate that you work so hard or that you’re, you know, you didn’t want to go out or you didn’t want to do this. You didn’t wanna do that, bro. If you got somebody like that, get them fuck out your life. That person will fucking ruin you.
Okay. Don’t be afraid to go on your own because what’s going to happen is you’ll end up with somebody two or three years from now who actually supports everything you fucking do and loves you for it. And bro, that’s, that’s an amazing thing. You know,
Brad Loyet
time’s the most precious commodity. So you just gave up two, three years of your life.
Not fucking getting there.
Andy Frisella
That’s right. Yeah. And if you stop, it’s like going back to the, the beginning of the marathon, bro. If you get to mile 17 on a marathon and then you get to 18 and you just keep quitting and going back to the start, how do you ever finish a marathon? You can’t. So it’s very, very important to, uh, to stick it through that part of, of being lonely when you’re a no man’s land.
For sure. Yeah. Yeah.
Matt Kresko
Uh, so before I jump into the only fans inquiry, did you guys have any other questions that you had written down?
Dan Greiner
You got a question
Brad.
Brad Loyet
I got, I got something. So when we did, I did 75 hard as well with Bobby. We actually all tried to do it and like bitched out on like day two or three.
I think he went to Vegas,
Dan Greiner
but I was honest about it. He was like, Hey, I have the proper intent with these fucking workouts. And for me to just go through
the motions, wasn’t the right way.
Andy Frisella
Look, bro. Nothing’s for nothing. I do. Nothing I promote is for fucking everybody, nothing, not even my fucking voice. So I’m cool with that.
So,
Brad Loyet
so during the process, we had a bet, a hundred dollars bet, whoever
Andy Frisella
you want to do it, don’t ya
Brad Loyet
So it’s whoever made it the furthest or, you know, whoever lost most body fat, whatever, you know, so we get to the end and that was right when you made your big post about fucking golf. Okay. So Bobby’s an avid golfer and he might’ve used golf for a couple of workouts. So where does that, where does that land on the, the chart we
Bobby Drummond
already know?
Andy Frisella
Yeah. Golf is not acceptable workout. It’s the only thing it has to be intentional workout. So we have this, this discussion literally every day and I see people out there doing their 75 hard listen, dude, if you were qualified to make the fucking program, you would have made the program and it would be, it would have 400 million views like mine does.
Okay. But you’re not. So I have these motherfuckers that try to switch the program around and think that they’re going to accomplish the same shit. There’s, there’s very specific reason for every single thing. And to answer your question, if you walk and golf and you count that as a workout, you fucking fail.
Brad Loyet
So he owes me a hundred bucks
Andy Frisella
if that’s the bet.
Brad Loyet
So to go along with that, I own my own machine shops. So we decided to
make this for you
Andy Frisella
. Oh, sweet dude. it says fucking golf on there.
Dude. That’s awesome
Brad Loyet
. So you can hang up, bro.
Andy Frisella
I’m gonna make a post about this today. It’s going to piss so many people off.
Brad Loyet
We get
tagged.
Andy Frisella
It’s all stopped talking about it because it was so frustrating. It’s like guys, This is real simple. Okay. It’s this, it’s this it’s that, you know what, if you could complete the whole live hard program and do the whole fucking thing and you can look me in the eye and say it wasn’t the best fucking thing you ever did, bro.
You’re fucking lying that’s it? Okay. This, this thing has synergy. It’s designed with a purpose and you know, everybody wants to fuck with it. And for what reason? I don’t know. It’s like, okay, Martha Stewart is the best fucking cake Baker on the fucking planet. And she gives you a recipe. Why are you going to fuck with it?
Oh, it’s cause you’re stupid. That’s the truth. Like you, you have a, you have a fucking fucked up sense of self. If you’re going to fuck with Marcus, Martha Stewart’s cake recipe. I
Bobby Drummond
will not make an excuse. I will say that that came out at the very end of our 75 hard challenge. So that was one matter,
Andy Frisella
right?
You’re not the only one who’s made that mistake, but the pay
Bobby Drummond
I’ll be a man of my word watch right now.
Andy Frisella
There you go. So look, dude, you got to pay your debts, bro. So like, dude,
Bobby Drummond
we just needed him to say it
Andy Frisella
. Yeah. It’s basically the whole thing is it’s gotta be extra and be like, I was talking to this guy, who’s doing some landscaping at my house last night and this dude, I mean, he’s been laying pavers all day.
Like, fuck that. Fuck
Brad Loyet
how many pavers you got up there
Andy Frisella
a lot. And this dude, I mean, they’re beautiful. They’re doing a great job. And this young guy, he walks up to me and he’s like, yeah man, I just started 75 hard I said, I said you did. He goes, yeah, today’s my first day I got up and worked out and now, now I’m going to go work out again.
And I said, you’re going to go work out again from laying pavers. You said, well, that’s what you said to do. I said, fuck. Yeah, bro. Yeah. So like, but dude, it’s hard. It’s supposed to be hard. It’s supposed to challenge you and you know, it’s not supposed to be, I’m going to fit it in with my daily plans. It’s supposed to be on top of your daily plans.
So sorry bro. It’s
Bobby Drummond
all good.
Andy Frisella
I have no doubt, bro. You listen a hundred bucks. Yeah, it is what it is. Nah, look, he’s already done. He’s a hundred percent capable of doing it. Like he’s. You guys understand what I’m saying?
Matt Kresko
For sure. Yeah, for sure. So
Andy Frisella
it’s actually only calves only has
Matt Kresko
only calves inquiries. So only fans are what we call our fans because we’ve got about 600 a on Instagram.
And, uh, this is where we ask a question, uh, about that some type of advice and you try to solve the problem, do what you do for them. Okay. So today we have. Lars from Denmark. So it’s such a
Andy Frisella
fucking bad ass name. So I don’t know. I wouldn’t fuck with anybody named Lars
Matt Kresko
so, so side question, I actually have a side before we get into that one.
Um, we are the number 46. You’re the number one business podcast in the world. We are the number 46. Ranked business podcasts in Denmark. Okay. You and Denmark are at one 60. So my question is, Hey, are you a little nervous?
Andy Frisella
I’m intimidated, bro. Fuck. I’m here with some professional
Brad Loyet
brofessionals
Andy Frisella
real brofessionals
I’m here with them. Tell
Matt Kresko
them why Denmark. Yeah. Lars. So Lars from Denmark says, I know you’re really into manifesting and visualization. So his question, did you ever think about putting something surrounding the law of attraction as a habit into 75 hard? Or is that just something on the side that you
Andy Frisella
it’s handled?
It’s in live hard. So if you go move on to phase one and phase two and phase three it’s it’s heavily involved in those phases. Yeah. Okay. Yeah. Question
Matt Kresko
answered Lars. Yeah.
Andy Frisella
Let’s find another question
Matt Kresko
. Okay, cool. Let me pull up Instagram
Andy Frisella
Lars questions. Suck. Read my
shit, bro. No
Dan Greiner
question on 75 hard. So we read the book, the one thing, um, and 66 days to form a habit.
Is that any relation to why you chose seventy-five days?
Andy Frisella
No.
Dan Greiner
Why’d you choose 75 days
Andy Frisella
because I had, I, well, there’s a bunch of reasons, but the main reason was I had a $250,000 bet with my aerte group that I would get under 10% body fat, 75 days. And, um, That was basically the main I’m like, fuck this I’ll fucking, I’ll just go the whole time.
And I did. So that was kind of how I came up with it. But, uh, one of the main reasons why I knew that was a good, uh, timeframe was that’s close to how long the bootcamps are and they’re designed to create life lifelong habits. So that was something that I read a lot about and figured out, but the main reason was, um, I just kind of roll with it.
If you go listen back to the original 75 hard podcast, um, I was fired up. I went into bat and that’s kind of where the 75 days came from. Nice. I get that.
Matt Kresko
Yeah. To prove, to prove a motherfucker wrong. Yeah, pretty much. Yeah. Nice. So, uh, E.J. Foreman, uh, who’s been a long time listeners, uh, wants to know about your thoughts on how you shape the company culture, uh, at 1stPhorm and just like to kind of piggyback off that supplement superstores.
Like those guys, there are my dudes. Like every time I fucking go in there, I get a handwritten note from them. I get a t-shirt I get the, Hey, if you haven’t tried this out, try this flavor. Like, and when I go into like a GNC or vitamin world, it’s a person that looks like they’ve never lifted weights and they’re eating firehouse subs and French fries.
So, but that’s the culture instilled in a supplement Superstore in 1stPhorm . So how, I guess his question was, how did you. How did you shape that company culture to where it is now? And you’ve got hundreds of employees
Andy Frisella
in the beginning, it was real hard, right? Like you get a lot of resistance and most people never put culture in a play or core, core values into play because they know that there are certain people in their system that are producing revenue that are going to not have, they’re not going to go with it.
And so you’re gonna lose some mother fuckers. Um, but the reality is, is you have to have a set of core values that you live by, um, hire by and fire by and correct by, uh, meaning that when you make a correction or someone violates, you know, does something wrong inside the company, it’s going to be a violation of those values, not a violation of their technical job, right?
So like, if someone makes a mistake, they don’t get fucking fired here. But if someone violates a core value by making a mistake, they do get fired here. Um, and they get rewarded here for the same thing. So basically, you know, understanding. That you have to have core values and understanding how to communicate within those core values is what’s going to shape the culture.
And this is not, this is this, this dude I could talk for literally a week straight on how to do this, but basically what it comes down to is deciding what you’re about and then being about it as much as you possibly can with no exceptions. And what will happen is when you’re firm and you’re, uh, strict about what you’re about, meaning your core values.
Um, you’re going to attract other people that have the same values and those people are going to work and those people are going to believe, and those people are going to build with you. And, um, it just takes time, you know, and it’s not something you can do in three months. Uh, it’s a commitment you have to make for the lifetime of you being a business.
Yep.
Bobby Drummond
Is that why you do 75 hard? I mean, obviously you do 75 hard cause it keeps you sharp and on your game.
Andy Frisella
That’s why I do it
Bobby Drummond
big reason. I mean, that’s you leading by example?
Andy Frisella
Right? It produces my best self. Like when I’m on the program, um, I’m at, I’m at my pinnacle of what I can do, uh, at this point in time, like literally at this point in time, I’m in the best shape I’ve ever been in.
Um, I’m more successful than I’ve ever been. I have all that powerful momentum pushing me in every day. I wake up I’m I have a chance to be better than I ever was every single day. And so that’s a, that’s a powerful place to be, right? Like I’m not looking back and saying, Oh, when I was 25, I was better. No, I would fucking shit down the throat.
And twenty-five year old self, you know what I’m saying? Fucking eat his motherfucking lunch. So that’s the truth. And, um, The reason I do it is because I recognize that and I’m aware of that. And, and dude, I’m getting older, so I want to make sure I stay on that track. As long as I possibly can in one day I won’t be able to do it.
So that’s why I do it. Um, it really has little to do it does have a lot to do with culture, but not directly, like I’m not doing it. And like, I’m not sitting here saying I got to do it. Cause culture good. Yeah, I’m doing it because I know that if I do it, that will put my best self, which will create the best result.
It’s kind of why making the deposits and the withdrawals it’s it’s that we talked about earlier. Yes.
Bobby Drummond
Well, it’s an indirect way that building that culture
Andy Frisella
for sure. Yeah. Yeah. And that’s a hard thing. Like it’s, that’s a hard thing to understand without experience. Right? That’s a hard thing to understand if you’ve never seen it.
Um, but I’m telling you guys, like we talked about earlier, when we were talking about the story of, of when we almost shut the company down, when you shift the perspective into contribution, even if it’s contribution to yourself, Um, which 75 hard is, that’s how you should see it. Uh, the result is going to materialize, whether it be financial or however, whatever it is, you’re producing a better human better humans have better lives.
It’s just the way it is. So, um, I do it for that reason. You know, I wanna, I wanna capitalize on what I’ve got, the opportunities I have, you know, fuck it.
Matt Kresko
That’s awesome. So, uh, the last question that I had was, um, so we had talked a little bit about your house from where you live. Not many people know the story, but it’s true.
That you would email that guy every single April for eight years to see if he would put his house on the market and now you have that house,
Andy Frisella
right? Yeah. So, so I just, I just, you heard me telling that story the other day. So, um, what happened my first girlfriend I ever had lived down here in Fenton off of one 41 and they were building this house, uh, as I was dating her.
And so when I would drive over to her house, I’d see this house they were building and I was like, fuck, dude, that’s that looks awesome. So I would drive up there and park and kind of watch him and they would come down and be like, what are you doing here? It’d be like, I don’t know, watch him. They were like, get the fuck outta here.
You know? And so they was shoo me off. And, uh, and this was, this was back in, in the late nineties. Um, and then. What happened? I, you know, I didn’t have any money then dude, in like the first 10 years of business, like I didn’t see any light at the end of the time. No reason to believe I could ever own that house.
But when I thought of like, when I visualized, like where I wanted to live, it was always, I visualize that specific house, not knowing anything about the power of visualization, it was just my dream house. And, uh, and so I got like 10 years in and I started to see, okay, we’re making a, we’re doing a little bit of things, right?
Like I made my first six figure paycheck in my 11th year. Um, and things went North from there, you know? And so I started to see that, that there was possibility. So I looked up on the tax record who owned the house and I started emailing them. Um, and I found them on Facebook and I emailed him or whatever DMD and whatever you want to say.
And I said, Hey, dude, uh, I want to buy your house. I don’t, I don’t have the money yet, but one day I will. And if you ever sell it, I want you to sell it to me. And, and I said, alarm my phone. I emailed them every, every single April, uh, for the next eight years. And in 2018, he responded back and he was like, well, you know, I think we are going to sell the house.
And, uh, and so he, he made me, we, we talked about it. Um, We were way off on the price. And when he finally decided that he wanted to be reasonable, he made me a real offer. I happened to be sitting up at Billy G’s on the patio, drunk off my ass, and I bought the house with a fucking meme. So he’s, he, he offered me the house at the price.
And you know, that a meme where Leonardo DiCaprio ha has slammed his hand on the table. And it said sold in the man with the fantastic beard. So I sent him that meme. Back from that’s how we did a deal. That’s awesome. I bought my dream house with a meme.
Matt Kresko
That’s fucking amazing.
Brad Loyet
The power of memes.
Andy Frisella
Yeah.
Seriously,
Matt Kresko
baby. And so that was 2018 shit, 2018. So three years ago. So it’s been three years since you’ve had that, like annual tradition every April. So we’ve got a suggestion for you and that’s every April we do this podcast.
Andy Frisella
Hey man, I’ve been down with that. I’m having fun. Yeah. I’m down with that. We’re cool, man.
Yeah. You know what I was worried about you, but
Brad Loyet
I have that ability
Andy Frisella
. I knew these guys were cool. I didn’t know.
Matt Kresko
Oh, that’s awesome. No, but seriously, um, this has been incredible.
Andy Frisella
Um, yeah, I’m having fun, dude. And it’s fun to sit down with some St. Louis fellows and, and, you know, kick it around a
little bit. Yeah.
Matt Kresko
And we, like I said, we, we try to provide good content.
Um, we also try to keep things fun and light. Um, and it’s to the point where it’s like, we can’t tell you how much, how cool it is for you to be on, because we actually have, we joke around that we have an AndyFrisella, uh, bucket. So it’s like every time you say mentioned Andy Frisella whores content, you got to put $5.
Andy Frisella
It’s gotten that bad. Huh?
Matt Kresko
10 episodes for review.
Yeah. Yeah, no guys, I appreciate it, man. And this has been really fun. I do a lot of podcasts and this is definitely one of the best ones I’ve done just because of the lightheartedness and the, you know, dude, I can tell you guys are from here. You know what I’m saying?
Like you guys are, we’re the same kind of dudes, right? I like that. Yeah. Well
we appreciate it seriously. Um, yeah. And, uh, thanks again. And we’ll see you next April.
Andy Frisella
All right. I’ll be
here,