How To Track Your Digital Marketing

In this mini-episode, Josh Sample share with us ways on how to track digital marketing ads with social media. Tune in to listen to Josh Sample giving the right strategies to ensure you run a successful ads campaign through various social media platforms.

How To Track Your Digital Marketing

In this mini-episode, Josh Sample share with us ways to track digital marketing ads with social media.

Timestamps

[01:05] The right timeframe to run a campaign

[01:30] Identifying Key Performance Indicator (KPI)

[02:31] Identifying the ideal customer

[03:50] Creating the right content for your customer

Powerful Quotes

  • The first thing you want to do is identify how long do your campaigns need to run before you’ll see that KPI.
  • After you determine what the success or failure of KPI is, then and only then can you start optimizing and placing your ads.
  • There’s a very large difference between your actual customer and the customer that you want.
  • We’re in the era of research. You’re not going to trick anybody into buying from you.

Connect with Josh Sample

LinkedIn: https://www.linkedin.com/in/josh-sample-a4080759/

Instagram: https://www.instagram.com/freesocialsamples/?hl=en

Website: https://joshsample.wpengine.com/

Resources

Drive Social Media: https://drivesocialnow.com/

Marketing Milk: https://www.marketingmilk.com/

Please help us by liking, sharing, and subscribing to our podcast if you enjoy this content.

You may also want to check out these previous episodes!

Saying Yes To Saying No

Integrity

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Hope you enjoyed our podcast on How To Track Your Digital Marketing!

In this episode, we talk Mentality For Scaling Your Business With Josh Sample!, the founder, and Operating Partner at Drive Social Media. Josh is also a contributor to Forbes Agency Council, a public speaker, and a writer.

Mentality For Scaling Your Business With Josh Sample!

Tune in to listen to Josh’s journey, where it all started, the mentality that kept him moving forward and fast to making his first million, scaling his business, and the secrets behind his success story. 

Mentality For Scaling Your Business With Josh Sample

In this episode, we talk to Josh Sample, the founder, and Operating Partner at Drive Social Media. Josh is also a contributor to Forbes Agency Council, a public speaker, and a writer.

Timestamps

[01:33] Josh Sample’s background story

[09:37] How to scale your business

[13:05] Making the first million

[14:43] “Not satisfied mentality”

[15:15] Josh’s work ethic

[23:26] Where Josh has grown the most as a person

[26:26] Biggest pivots experienced

[29:45] The legacy Josh Sample wants to leave behind

[30:43] Recruiting challenges

[35:02] Work from home idea

[40:20] Developing good leadership culture in an organization

[43:23] Only fans inquiry

Powerful Quotes

  • When I was young, I realized that you had to work to make money. And if you didn’t work, you didn’t have any money.
  • I have always had the ideology of throwing as much money as you can strategically and smartly. But do whatever you can to move faster.
  • The point when I thought that I was going to make my first million was the day I saw a  million.
  • I was always so fearful of losing it all. I protected it over and over again.
  • You can always turn a loser into a winner. But winners will always be winners.
  • You have to put as much energy into the people that are just like you in the organization, as you do to the people who aren’t like you at all.
  • Everybody hits a rough patch in their career. Everybody has ups and downs.
  • I just think that if you do good for other people, stupid as it sounds, Karma is a bitch.
  • The only way you could beat Facebook is if you figure out a way that they can’t rip you off.

 

Connect with Josh Sample

LinkedIn: https://www.linkedin.com/in/josh-sample-a4080759/

Instagram: https://www.instagram.com/freesocialsamples/?hl=en

Website: https://joshsample.wpengine.com/

Resources

Drive Social Media: https://drivesocialnow.com/

Marketing Milk: https://www.marketingmilk.com/

Please help us by liking, sharing, and subscribing to our podcast if you enjoy this content.

You may also want to check out these previous episodes!

Saying Yes To Saying No

Integrity

Listen to Brofessional podcast on:

Our Website

Apple Podcasts

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iHeartRadio

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Follow Us Online

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Instagram https://www.instagram.com/brofessionaldevelopment/?hl=en Facebook https://web.facebook.com/BrofessionalDevelopment/?_rdc=1&_rdr

We hope you enjoyed Mentality For Scaling Your Business With Josh Sample!

In today’s episode, we speak to Connor Beaton, the founder of Man Talks. Man Talks is an organization that is focused on men’s health and success. Helping Men Find Their Purpose And Confidence With Connor Beaton! Connor is also an international speaker, a podcast host, and an event leader who pushes men to dig deep for their purpose and for confidence. He’s also appeared at TEDx multiple stages.

Tune in and listen to our guest share about finding inspiration after hitting your rock bottom, his own experience and how he got out of it, how you can leverage uncertainty, and more from his upcoming book.

Helping Men Find Their Purpose And Confidence With Connor Beaton

In today’s episode, we speak to Connor Beaton, the founder of Man Talks. Man Talks is an organization that is focused on men’s health and success. Connor is also an international speaker, a podcast host, and an event leader who pushes men to dig deep for their purpose and for confidence.

Connor Beaton on the Brofessional Development Podcast. Helping Men find their purpose and confidence!

Timestamps:

[00:45] About Connor Beaton

[01:29] ‘The first rule of men’

[05:19] Has Connor’s views on ‘the first rule of men’ changed after becoming a father?

[09:10] What men generally hide

[14:58] Connors tears and the turning point

[20:08] Finding inspiration out of your rock bottom

[22:43] Advice for the desperate people out there

[26:44] “Sex for validation”

[31:40] Thoughts on fraternity initiation

[34:36] The purpose of initiation

[37:58] How to leverage uncertainty

[40:43] The biggest lesson about uncertainty

[42:04] Connor’s upcoming book: what to look forward to

[43:25] Only fans inquiry

Powerful Quotes

  • A man’s work begins in pain. It begins in us being able to look at our lives in a very real way and say, why am I suffering?
  • I’m very grateful for having put in the work to be the man that I am today to give my son the best chance possible in a world that is admittedly radically chaotic.
  • Some men feel like frogs because they’re not owning who they are or what they’re actually doing in their life.
  • The biggest moment for me was deciding that lying, hiding, and being untruthful in any way was a damaging impact on my life.
  • If you can find somebody that can help you get into that shame and grief before you hit the rock bottom, you can circumvent your situation.
  • The inspiration comes from giving yourself the permission to experience the things that you don’t want to experience, talk about things you’ve been avoiding, and own the things you’ve been running from.
  • For a lot of men, it’s easier to get validation from women than it is for them to go on a journey.
  • The purpose of initiation of putting you in contact with death is so that you could come back to culture, community, and your family, and be more effective as a man.
  • Uncertainty is the force of change. When you don’t know what’s going to happen, then what you’re left with is faith.

Connect with Connor

Connor Beaton Website: https://connorbeaton.com/

LinkedIn: https://www.linkedin.com/in/connorbeaton/?originalSubdomain=ca

Instagram: https://www.instagram.com/mantalks/?hl=en

Twitter: https://twitter.com/ConnorBeaton?s=20

Man Talks Website: https://mantalks.com/

Mentioned Book

The Wisdom Of Insecurity— Alan Watts

Please help us by liking, sharing, and subscribing to our podcast if you enjoy this content.

You may also want to check out these previous episodes!

Saying Yes To Saying No

Integrity

Listen to Brofessional podcast on:

Our Website

Ben Newman on finding your greatest strength!

Ben Newman on finding your greatest strength! Ben is a highly regarded performance coach, international speaker, and best-selling author. His clients consist of fortune 500 companies, business executives, sales organizations, and professional athletes. He is also the mental conditioning coach of the Alabama Crimson Tide Football team. Influencive.com named him as one of the top 10 motivators in sports. Real Leaders Magazine listed ben in the Top 50 speakers in the world in 2019 and 2020.

Ben Newman on Finding your greatest strength through challenge and pain!

Finding Our Greatest Strength Through The Story Of Challenge And Pain Ben Newman is a highly regarded performance coach, international speaker, and best-selling author. His clients consist of fortune 500 companies, business executives, sales organizations, and professional athletes. He is also the mental conditioning coach of the Alabama Crimson Tide Football team.

Listen along here! Other Links BELOW!

In this episode, Ben joins us to discuss how we can find our greatest strength through the story of challenge and pain. He also shares steps to help find your life’s purpose and give yourself permission to move forward. Tune in as we dive deep into Ben’s story and other exciting topics including his purpose and what wakes him up every day, the seduction of success, mental toughness, and connecting your burn as a mental training tool. Finally, Ben gives the release date of his upcoming book, Uncommon Leadership, in which he shares lessons he has learned from some of the greatest leaders that ever walked the face of the earth. Hope you enjoy Ben Newman on Finding your Greatest Strength

Key Highlights

[02:10] What Ben has been up to

[03:03] Ben’s purpose and why he wakes up early every day

[03:46] The story of Ben’s mother suffering from Amyloidosis

[06:40] Leaving mom’s legacy behind

[09:20] Seduction of success

[12:35] Troubling financial periods

[17:35] Mental toughness

[20:50] Ben’s morning routine

[29:55] Mental training tool

[32:45] Steps to help one find their purpose

[38:08] Giving yourself permission to go forward: Story of Mark Jones

[43:56] Looking into the future

[47:15] Upcoming Book: Uncommon Leadership

Powerful Quotes

  • My core has always been in my connection to fighting to be the best that I can be every single day because that’s what my mother did when she was dying of a rare muscle disease called Amyloidosis.
  • My mother was the greatest champion of life. The greatest fighter who taught me about passion and conviction.
  • Something you have been saying no to, for whatever reason; fear, doubt, uncertainty, give yourself permission and stop making excuses why you’re not going to move forward.
  • Recognize that great success takes time. It’s not done overnight.
  • Once you experience a little success, you should never stop. The goal should be to get better.
  • If you have a mentor who just always tells you how great you are, keep that person as a loving friend and find a new mentor.
  • Mental toughness is your ability to get back up one more time when you have been knocked down.
  • Don’t allow your feelings to dictate how you show up. Continue to dominate the standard every day.
  • The easiest way to build self-confidence is just by keeping the small promises to yourself.
  • Everything that I do requires me to wake up at 2:24 am. I’m willing to make up the sacrifice of a little bit of sleep to build a calendar that gives me balance in my life.
  • When you’re in the middle of pain and feel like you can’t go any further, you connect to your burn and the reason you’re going to do it.
  • My greatest goal is to serve a billion people and I recognize that I can’t do that alone.

If you loved this week’s conversation, you may want to check out these previous episodes!

Discipline Moves The Needle

Quit Bitching And Complaining!

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Andy Frisella of 75Hard and the RealAF Podcast!

Andy Frisella talks about 75Hard, Discipline, and Creating a Culture

Andy Frisella Talks 75Hard, Discipline, and Creating a Culture!

This week the gang hangs out with the Andy Frisella. Andy Frisella is an entrepreneur, bestselling author, consultant, and public speaker. He has been featured in Inc., Entrepreneur & Forbes Magazine. From 2015-2019 he hosted The MFCEO Project, and currently hosts REAL AF with Andy Frisella.

This week the gang hangs out with the Andy Frisella.

Andy Frisella is an entrepreneur, bestselling author, consultant, and public speaker.

He has been featured in Inc., Entrepreneur & Forbes Magazine. From 2015-2019 he hosted The MFCEO Project, and currently hosts REAL AF with Andy Frisella.

Listen along as we discuss the power of self-education and carving your own path and why getting stabbed was the best thing that ever happened to Andy.

Bobby talks about his struggles in the last year and how Andy’s 75 Hard helped him regain control of his life. Andy takes his example and builds upon it by laying out his three keys to happiness.

Your customers and clients are your lifeblood; they are what gives you purpose. Andy lays out why and how to shift your focus from your wallet to truly making a difference in people’s lives.

Andy also helps to build on last week’s episode in discussing why no single individual has to settle for being average. The tools provided in in the modern age such as Google, social media, podcasts, and content creators such as Andy himself lay a solid foundation for success.

We get into the proverbial “No Man’s Land” and how to navigate the negativity thrown at you by the people around you. As you outgrow a group in the search for self-improvement, loneliness is a new challenge until you can successfully surround yourself with like-minded driven individuals.

Finally, we grill Andy with some questions from the fans and he explains how he successfully bought his dream house with help from a meme.

Powerful quotes

Being successful is not the grades you get in school.

Make your scars your strengths.

Learn to take your hardships and turn them into foundations to build yourself upon.

I’m happy to lose because it taught me something.

… absorb that negativity and put it out into productive action.

 Key Highlights

[00:15] Introducing Andy Frisella.

[02:12] How Andy got started on his professional development journey.

[05:01] Being successful in America.

[10:43] Getting stabbed is the greatest thing that ever happened to me.

[16:05} 75 Hard

[22:30] Discipline, purpose, and gratitude.

[29:45] Shifting to a customer focused mindset.

[31:00] What is your legacy, Andy Frisella?

[36:12] You don’t have to be average.

[40:54] Do something that will move you toward where you want to go.

[45:38] No Man’s Land

[52:33] Golf is not a workout.

[56:45} Onlyfans inquiries.

[1:03:50] How to buy a house with memes.

If you loved this week’s conversation, you may want to check out these previous episodes!

That which you don’t hate, you’ll eventually tolerate.

Jordan Harbinger – Education, Partnerships, and Fake Taxis!

Discipline Moves the Needle

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This week on Brofessional Development the guys talk about  QUIT BITCHING AND COMPLAINING!

Entrepreneurs from St. Louis talk about why you should quit your bitching and complaining!

Quit Bitching and Complaining

This week on Brofessional Development the guys talk about BITCHING AND COMPLAINING! What is covered in this podcast: Personal and Professional relationships with complaining. Have you gone a full day without bitching? What people complain about! Why people bitch. If there is a time and place for it!

What is covered in this podcast:

  • Personal and Professional relationships with complaining.
  • Have you gone a full day without bitching?
  • What people complain about!
  • Why people bitch.
  • If there is a time and place for it!

We give input from some great minds such as Simon SinekEd Mylett, and Gary V on this episode as well. The conversation starts with 4 outstanding quotes centered around the topic and a huge announcement of a future guest you wont want to miss!

Dan ends the podcast with his tip of the week and we answer a listener question from Rich!

Be sure to like and subscribe to never miss an episode! Please drop a review and rating as well! 

Shoot us an email about why you think you should quit your bitching and complaining!

What is it with the generation I grew up in that lack the accountability?  I feel as though I was blessed to be surrounded by a family that instilled hard work.  I was very fortunate and have a family that many would call successful.  Many people think that my personal success is from having grown up in the situation I did, which in ways it has. This blog post is to explain a bit of why I think growing up with a father who forced accountability on me to be one of the bigger growth factors.

In business and specifically entrepreneurship you wear the hat of all the roles. So how does one make sure they find the most success? What I do is target a goal and try my best to get there. It could be as simple as block off an hour to work on a specific project or a sales goal for the month.  From there it is up to myself and the people around me to reach that goal!

What you quickly realize is you cannot do everything on your own.  As much as you want to be hands on in every situation you are doing more damage than good.  You have to delegate roles to those around you.  This is where accountability comes in! You must be clear with those who you give roles to or those that volunteer to do those roles.  Once you have set the job or task there should be a conversation about what is expected out of them. Once they know what is expected out of them it should be very clear on a timetable on when it should be completed.

This is where stuff starts to get a bit crazy in my opinion.  I am not sure if it’s the fact that people of our generation have been shielded or that cancel culture is so rampant now a days, but people HATE criticism.  Be the opposite end of that spectrum; thrive on the criticism and am my biggest critic.  If you want to grow you have to be able to learn from your failed attempts and be able to openly listen to those who are being critical of you.  From an early age I was told if I signed up for something, I had to see it through until completion! Even if I hated it! 

That ONE THING is what molded me to be who I am today! It also molded my expectations of others.  In life there is always someone out there who has it better or worse.  You are in control of one thing your entire life and that is YOU! Be the person you SAY you are going to be to others and yourself. When you do not keep your word, you should be held accountable, there should be words spoken, and you should be able to handle those words.  If you have excuses or hide behind something in defense you are hurting yourself even more in the process.  Believe it or not everyone has tons of shit going on in their life.  You should have been aware of this before you signed up for your task!  THERE IS ALWAYS SOMEONE OUT THERE WHO CAN REPLACE SOMEONE! 

How do I think people can improve this poor trait that culture has instilled in us? Be self-aware.  We have done a podcast on this as well which you can listen to HERE! I find it mind blowing the number of individuals that lack the self-awareness.  Every week you should audit yourself and be able to see what can be improved on! BE HONEST WITH YOURSELF! Lying about a result doesn’t change anything! There is often talk of Auditing your Circle which we have also done a podcast on HERE!  To me with accountability you should AUDIT YOUR CIRCLE when those around you are not providing what they say they are going to do.

REMEMBER YOUR WORDS ARE ONLY AS GOOD AS YOUR ACTIONS! Go out there and be the best person you can be! 

HERE IS A SIMPLE METHOD YOU CAN FOLLOW:

S = Set Expectations

I = Invite Commitment

M = Measure Progress

P = Provide Feedback

L = Link Consequences

E = Evaluate Expectations

Thanks for listening to my rant,

Brad 

This week the guys are fortunate to deliver you a Ryan Michler Interview!

Ryan Michler is a husband, father, Iraqi Combat Veteran, and the Founder of Order of Man. Ryan grew up without a permanent father figure and has seen first-hand how a lack of strong, ambitious, self-sufficient men has impacted society today. He believes many of the world’s most complicated problems could be solved if men everywhere learned how to be better husbands, fathers, businessmen, and community leaders. It has now become his life’s mission to help men across the planet step more fully into their roles as protectors, providers, and presiders over themselves, their families, their businesses, and their communities. You can find him blogging and podcasting at Order of Man where he is working to help men become all they were meant to be.

Colin, Brad and Matt get into some deep conversation about what it takes to become the man you were meant to be.

We dive into how to audit your habits and your circle, Ryan’s decision to homeschool his children, why playing the victim is so easy, along with some never before heard personal stories of their own masculinity.

The guys also touch on some sensitive subjects in todays society and how we can try and reverse the actions that are currently playing out!

 You are definitely not going to miss this one and if you don’t already know Ryan, you’ll want to give him a follow on every platform.

Ryan Michler joins Brofessional Development

This week the guys have on Ryan Michler. Founder of Order of Man, Host of Order of Man Podcast, and author of the book Sovereignty. Colin, Brad and Matt get into some deep conversation about what it takes to become the man you were meant to be.

Listen to Ryan Michler with the guys from Brofessional Development

Find us at the links below to listen to this interview with Ryan.

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Google

We really hope you enjoyed the Ryan Michler interview! If you did PLEASE SHARE it with someone! Give us a subscribe, a review, and a 5 star rating!

Who would you like to see join us next! Shoot us an email and we will get to work on getting them booked!

This week the guys from Brofessional Development cover Belief!

The discussion revolves around having belief in yourself and if it is real or just woo woo. We cover why it is important to have belief and how to transition from not believing in yourself to gaining that belief! This weeks influencer of the week is also Lewis Howes and we also have our tip of the week on “mindfulness” this week!

Belief

This week the guys cover “Belief”  Belief                     Potential              Action                   Results   Most people have a fixed belief of how much potential they have Most people BELIEVE they have very little POTENTIAL  When you BELIEVE you have very little POTENTIAL, how much ACTION do you take?

“Every man is what he is because of the dominating thoughts he permits to occupy his mind” – Napolean Hill

“Your reality is a reflection of your strongest beliefs” 

Belief Loop – Tony Robbins

Belief                     Potential              Action                   Results

  • Most people have a fixed belief of how much potential they have
  • Most people BELIEVE they have very little POTENTIAL  
  • When you BELIEVE you have very little POTENTIAL, how much ACTION do you take?
  • When you combine little POTENTIAL with little ACTION what do you get? Little RESULTS
  • Then you start to confirm that belief and say “see, I told you I couldn’t do it.”

START WITH BELIEF in the RESULTS 

  • Write out affirmations and say them every day 
  • Visualize with as much clarity as possible you are going to do it 
  • CONDITION your brain to believe it is going to happen 
  • YOU HAVE TO PREPARE YOURSELF TO BE READY TO RECEIVE IT 

Nobody is ready for a thing until he believes he can acquire it 

Open-mindedness is an ABSOLUTE MUST 

Mindset: Carol Dweck

  • Growth Mindset = People believe that their most basic abilities can be developed through dedication and hard work
  • Fixed Mindset = people believe their basic abilities are already set (i.e. I’m terrible with money, I can’t get into shape I have terrible genes, or people who think they can’t make money)

YOUR MIND HAS A BIGGER EFFECT ON YOUR PERFORMANCE THAN ANYTHING

Napolean Hill calls Faith (what we take as belief) a state of mind that can be induced by affirmation or repeated instructions of the subconscious mind.

Emily Coue – basically the OG of positive psychology for self development

  • a form of self-hypnosis where you visualize your goal and then back it by the emotions and repetition
    • it allows you to break through to your own subconscious mind to form that belief 
  • Conscious mind acts as a defender to all of the different stimulations in the world
    • Average person is exposed to 5,000 ads per day 
    • Our conscious mind blocks out 99.9% of those 

IT CAN BE USED FOR GOOD OR BAD 

When Rodger Bannister became the first person ever to run a 4-minute mile, within two years 37 other people did it, when nobody in history had ever done it.

There was a study done by criminologists on how people could do something that they knew was inherently wrong. They found that when these people first come into contact with crime, they don’t approve. Then when they’re in it a bit longer, they get to the point where they tolerate it, and after a while they finally embrace it and become influenced by it.

Contact us with any insight you have or show topic suggestions here!

Are you spending to much time Planning for 2021?

With 2021 less than a week away, it’s safe to say most people are fucking PUMPED to leave 2020 in the rear-view mirror. Between The Rona, the job market, no sports, no social gatherings, no seeing grandparents, etc. who wouldn’t be excited about a year where things can only go up? That said, this is the time most start to plan out their goals in hopes of big changes to come. While planning is definitely important and can save you a ton of time and energy, one of the biggest things I’ve learned is that a lot of people (myself included) can take too much time planning and not enough time doing.

Planning can be fun for people. It’s where you start to paint the picture of your vision. It’s where you look at where your life is, where you want it to go, and you get to fill in the gaps that will help you get there. But too many people fall into this perpetual cycle of planning, where they plan, review the plan, restructure the plan when the find holes, and then audit again to find holes, and round and round they go while they neglect the single most important step that will get them to their goals – ACTION. I’ve been there!

Unfortunately, a lot of this has to do with what formal education teaches us. We’re looking for that “A+ Plan” so that if my plan is perfect, I can avoid any discomfort or embarrassment. News Flash: As soon as you start to implement your plan it’s going to get punched in the fucking mouth no matter what line of work you are in. 

Planning versus Action

This weeks topic is Planning vs Action and the importance of the two.  We discuss what percentage we feel should be put towards both in order to succeed toward your goals.  We talk in depth about paralysis by analysis and the Pareto Principal as they go hand in hand with this topic.

Listen to our Podcast on Planning vs Action HERE

So what do I need to know about planning? How much time do I spend on planning? How do I effectively plan? We’ve got you covered. Here are 3 questions to ask yourself before you get started with planning: 

  1. What have I done and how did it go? 
    1. We call this Retrospective Planning. The most significant leaps you will take in your planning come through auditing what you’ve done and figuring out what you can do better.  

  2. What’s my ONE Thing? 
  1. If you haven’t read The One Thing by Gary Keller, we suggest you do so immediately. In his book he has you ask yourself a very simple, yet profound question before you get your day/week/month/year started – “What’s the one thing I can do, such that by doing it everything else is easier or unnecessary?”
  2. This is THE most effective way to prioritize. Once you figure out your ONE Thing add it to the beginning of your plan, then ask the question again until your schedule is full. 

  3. How much time am I spending planning?
  4. We like to go with a 90:10 ratio. No more than 10% of your time should be spent planning. Here’s a template you can used based on a 40-hour work week.

                                                              i.      1 Hour every Sunday to plan your week ahead

                                                             ii.      15 minutes M-F before you start your day

                                                           iii.      15 minutes M-F before you end your day for Auditing (Retrospective Planning)

                                                           iv.      That’s a total of 3.5 hours per week. Save that extra 30-minutes each week to use at the end of each month where you’ll spend an 1-2 hours auditing your past month and planning the upcoming month 

One of the biggest lies we’re told growing up is that “Knowledge is power”, which is bullshit. Knowledge is completely useless without ACTION. APPLIED KNOWLEDGE is where the real power is. Yes, planning is important and it will help get us to where we want to go faster, but at the end of the day, if you’re spending all of your time on the sidelines measuring the track, analyzing the turf, and trying to predict the weather, you’re never going to get into the race.

Written by Matt Kresko!